With a heavy heart, we must announce that we will be stepping back from our partnership as principal sponsors at Preston North End.
Our involvement started with the club over 10 years ago, in 2014, when we sponsored the season ticket wallets. Since then, the company's sponsorship has continued to grow, including the Sir Tom Finney Stand sponsorship with illuminated signage overlooking Deepdale Road and Moor Park. Then, in the 2020/21 season, PAR Group became the back-of-shirt sponsor and took over as the main shirt sponsor the following season, which continued for the next 3 seasons.
Recently, PAR Group became part of R&G Fluid Power Group, and the acquisition brought a new strategic direction for us as a company group. At this time, we felt that it was right to pass the torch onto somebody else, and we're looking forward to hearing the news about who the new Principal Partner for the upcoming season is going to be.
We wish everybody involved with the club the best of luck and can't wait to see all the positive changes in the future. We will be watching on as supporters. Up the Lilywhites